For businesses both big and small, digital marketing is becoming increasingly appealing for a myriad of reasons. Not only are more people going online than ever before, making digital marketing efforts to reach these folks a no-brainer, you can better measure the success (or failure) of your digital marketing strategies using key performance metrics like impressions, clicks, and conversion rates. This type of information gives you crucial data to determine whether your marketing efforts are paying off or need to be rethought.
Take advantage of advertising opportunities on industry-relevant websites and cannabis advertising opportunities. Make a list of cannabis-specific websites and online communities and either list your business there or look into advertising opportunities.
As the old saying goes, “Content is king,” and that’s especially true for the cannabis industry. As more people become curious about marijuana in the wake of growing legalization movements, you can take this opportunity to create blog posts, infographics, videos, and other compelling media for your own website or in partnership with larger industry publications. The more this content is viewed and shared, the more your brand is exposed to a new audience that may be interested in what you have to offer.
If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage in your business, and produce a conversion for your product or service. To get hold of this information, there are a lot of software and programs available to help you collect this valuable data.
Search engine optimization (SEO) practices are designed to ensure your website can be easily indexed by search engine crawlers. You know how you perform a search in Google or another search engine and click on a result that seems the most promising? Your web page can be the result your targeted audience is searching for.
To take advantage of search traffic, make sure you’re targeting the keywords you want your webpages to rank for (shoot for distinct keywords across different pages) in areas such as your title tag, meta description, and page copy. Only link to reputable, relevant industry sources to further boost your credibility. For example, if your business has a Leafly listing, link to it from your website so search engine crawlers can factor reputable, industry-appropriate relationships into your overall ranking algorithm. Try to update your website often so search engines become accustomed to crawling your site on a regular basis.
Naturally, you’d love greater insight as to where you can get a hold of a host of internet marketing tips and strategies to increase your conversion rate and grow your business. There’s a tried and proven way for you to do so. Check out this done-for-you system to find out how you can use various methods and find different resources to help you achieve your growth goals for your cannabis business.